Traditionally , we know that advertising was a difficult and costly affairs for most of the branded products and organizations. It was a paid form of promotional activities which usually incurred a huge amount of investment for attracting customers . Pamphlets, Loudspeakers, magazines, TV commercials, Canopy , Offline door to door campaigns etc. were utilized … Continue reading Online Advertising : Ways to Cut Cost
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In the age of competition and social media transformation, we as a consumer get many indirect advantages apart from direct benefits from different advertising campaigns . We get knowledge about product features, main benefits and name of the brand as well . On another side , we get a chance to match our expectations with … Continue reading Advertising campaigns and benefits to consumers: An opportunity to evaluate the offerings