Traditionally , we know that advertising was a difficult and costly affairs for most of the branded products and organizations. It was a paid form of promotional activities which usually incurred a huge amount of investment for attracting customers . Pamphlets, Loudspeakers, magazines, TV commercials, Canopy , Offline door to door campaigns etc. were utilized by maximum organizations to position itself across the global marketplace. These methods are still popular but consumes huge time, efforts , cost and offer limited reach and scope for popularity.
Such challenges has been overcome by the means of internet enabled means like online banners, blogs, video based advertisement, viral sensations, online campaigns, and many more innovative tools to gather huge customers within a click of computer. Online advertising provides a number of benefits to the advertisers. Some benefits are low cost interventions, maximum reach , remote advertising through video tools, social media marketings etc.
Digital marketing, social media marketing, smartphone marketing etc, are attracting huge and globally located customers. In true sense, it has been enabled global customers and business stakeholders to get what they were deserved.