In the age of competition and social media transformation, we as a consumer get many indirect advantages apart from direct benefits from different advertising campaigns .
We get knowledge about product features, main benefits and name of the brand as well . On another side , we get a chance to match our expectations with promises of the advertisers . A product or service can be accepted or rejected based on user experience too. In this way , consumers are getting empowerment through mass media advertising campaigns.
Now a days, customers are posting their views and experiences on e- commerce sites . It offers other customers an advantage related to comparing products, pricing and their features.