Advertising campaigns and benefits to consumers: An opportunity to evaluate the offerings

In the age of competition and social media transformation, we as a consumer get many indirect advantages apart from direct benefits from different advertising campaigns .

We get knowledge about product features, main benefits and name of the brand as well . On another side , we get a chance to match our expectations with promises of the advertisers . A product or service can be accepted or rejected based on user experience too. In this way , consumers are getting empowerment through mass media advertising campaigns.

Now a days, customers are posting their views and experiences on e- commerce sites . It offers other customers an advantage related to comparing products, pricing and their features.

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